TY  - BOOK
AU  - Young,Miles
AU  - Ogilvy,David
ED  - Ogilvy & Mather,
TI  - Ogilvy on advertising in the digital age
SN  - 9781847960870 (hbk.)
U1  - 659.144 YOU 
PY  - 2017///
CY  - London
PB  - Goodman
KW  - Internet advertising
KW  - Advertising
KW  - History
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - DESIGN
KW  - Graphic Arts
KW  - fast
KW  - Nonfiction
N1  - Shanti Books
8459/01
GBP 30.00
N2  - "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website
ER  -