Researching marketing decisions: the Indian context / 
edited by Ritu Mehta. 
 - New York  Routledge  2019. 
 - 215 p.  22 cm. 
<br/><br/> AT 3011308/14<br/>Rs.995/- 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780367376635 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India.--Management.<br/>Marketing research--India.
<br/><br/><label>Dewey Class. No.: </label>658.800954 RES