TY  - BOOK
AU  - Mehta,Ritu
TI  - Researching marketing decisions: the Indian context
SN  - 9780367376635 (hbk.)
U1  - 658.800954 RES 
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - India
KW  - Management
KW  - Marketing research
N1  - AT 3011308/14
Rs.995/-; Includes bibliographical references
ER  -