Kamins, Michael

Marketing manipulation: a consumer's survival manual / Michael Kamins - New Jersey World Scientific 2019 - viii, 242 pages illustrations ; 24 cm. - World Scientific-Now Publishers series in business 2251-3442 ; Volume 14 .

Technical Bureau
2/03
$88.00

9789813234703 (hbk.)


Consumer behavior.
Marketing--Psychological aspects.

381.33 KAM