TY  - BOOK
AU  - Mothersbaugh, David L
AU  - Mothersbaugh,David L.
AU  - Kleiser,Susan Bardi
TI  - Consumer behavior: building marketing strategy
SN  - 9789355321503 (pbk.)
U1  - 658.8342 MOT 
PY  - 2022///
CY  - Chennai
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - TB878
Rs.895/-
ER  -