Keller, Kevin Lane, <br/><br/>
Strategic brand management: building, measuring, and managing brand equity / 
Kevin Lane Keller, Vanitha Swaminathan et al. 
 - 5th 
 - Noida  Pearson  2022 
 - xxx, 642 pages,  26 cm. 
<br/><br/> Rs.899/-<br/>Gratis 
<br/><br/><label>ISBN: </label>9789353946135 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL