Kotler, Philip Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh - 16th edition. - Noida Pearson 2022 - xxxiii, 596 pages, 26 cm. TB1897Rs.787/- TB1226/2Rs.1050/- GratisRs.1050/- ISBN: 9789356062665 (pbk.) Subjects--Topical Terms: Marketing--Management. Dewey Class. No.: 658.8 KOT