TY  - BOOK
AU  - Roberts,Kevin
TI  - Lovemarks: the future beyond brands
SN  - 9781576872703 (hbk.)
U1  - 658.827 ROB 
PY  - 2005///
CY  - New York, NY 
PB  - PowerHouse Books
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Forecasting
KW  - Advertising
KW  - Trademarks
N1  - TB1835
Rs.2715/-
ER  -