Lovelock, Christopher  <br/><br/>
Services marketing: people, technology, strategy / 
Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee 
 - Eighth edition. 
 - Noida  Pearson  2018 
 - xxii, 817 pages, 29 cm 
<br/><br/> Gratis 
<br/><br/><label>ISBN: </label>9789332587687 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.804 LOV