TY - BOOK AU - Ries,Eric TI - Lean startup: how constant innovation creates radically successful businesses SN - 9780670921607 (pbk.) U1 - 658.11 RIE PY - 2011/// CY - New York PB - Portfolio/Penguin KW - New business enterprises KW - Consumers' preferences KW - Organizational effectiveness N1 - Gratis Prof. Gayathri Sampath Rs.699/- ER -