Ariely, Dan <br/><br/>
Predictably irrational: the hidden forces that shape our decisions / 
Dan Ariely  
 - New York  Harper Collins  2008 
 - xxii, 280 pages,   24 cm. 
<br/><br/> $25.95/-<br/>Gratis<br/>Srinath Raghavan 
<br/><br/><label>ISBN: </label>9780061353239 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Economics-Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>153.83 ARI