Thomke, Stefan H. Experimentation works: the surprising power of business experiments / Stefan H. Thomke - India Harvard Business Review Press 2020 - xi, 272 pages, 24 cm. Rs.1250/-Gratis Gayathri Sampath ISBN: 9781633697102 (hbk.) Subjects--Topical Terms: Marketing researchCreative ability in business Dewey Class. No.: 658.4063 THO