TY - BOOK AU - Thomke, Stefan H. TI - Experimentation works: the surprising power of business experiments SN - 9781633697102 (hbk.) U1 - 658.4063 THO PY - 2020/// CY - India PB - Harvard Business Review Press KW - Marketing research KW - Creative ability in business N1 - Rs.1250/- Gratis Gayathri Sampath ER -