Eyal, Nir
Hooked: how to build habit-forming products /
Nir Eyal with Ryan Hoover
- New York Portfolio/Penguin 2014
- 242 pages : 21 cm.
Gratis
Prof. Gayathri Sampath
Rs.599/-
9780241184837 (hbk.)
New products.
Consumer behavior.
Consumers' preferences.
658.575 EYA