Trout, Jack <br/><br/>
Differentiate or die: survival in our era of killer competition / 
Jack Trout, with Steve Rivkin 
 - 2nd ed. 
 - Chennai  Westland  2015 
 - 236 p.   22 cm. 
<br/><br/> Gratis<br/>Prof. Gayathri Sampath<br/>Rs.395/- 
<br/><br/><label>ISBN: </label>9789385724244 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Brand name products.<br/>Competition.
<br/><br/><label>Dewey Class. No.: </label>658.8 TRO