TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - Differentiate or die: survival in our era of killer competition
SN  - 9789385724244 (pbk.)
U1  - 658.8 TRO 
PY  - 2015///
CY  - Chennai
PB  - Westland
KW  - Advertising
KW  - Brand name products
KW  - Competition
N1  - Gratis
Prof. Gayathri Sampath
Rs.395/-
ER  -