TY  - BOOK
AU  -  Jefkins, Frank 
AU  - Yadin, Daniel
TI  - Advertising
SN  - 9788131703823 (pbk.)
U1  - 659.1 JEF 
PY  - 2006///
CY  - India
PB  - Pearson
KW  - Advertising
N1  - Gratis
Prof. S. Raghuraman
ER  -