Burns, Alvin C. Marketing research / Alvin C. Burns and Ann Veeck - Ninth edition. - New York Pearson 2020 - 523 pages, 26 cm AmazonIN-254Rs.3200/- ISBN: 9781292318042 (pbk.) Subjects--Topical Terms: Marketing research.Marketing research.Marketingforschung Dewey Class. No.: 658.83 BUR