Chernev, Alexander <br/><br/>
Strategic brand management / 
Alexander Chernev 
 - 3rd ed. 
 - USA  Cerebellum Press  2020 
 - vi, 258 pages :  illustrations (some color) ;  24 cm. 
<br/><br/> TB1049/02<br/>Rs.5400/- 
<br/><br/><label>ISBN: </label>9781936572625 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products.<br/>Strategic planning.<br/>Brand name products.<br/>Product management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE