TY  - BOOK
AU  - Chernev,Alexander
TI  - Strategic brand management
SN  - 9781936572625 (pbk.)
U1  - 658.827 CHE 
PY  - 2020///
CY  - USA
PB  - Cerebellum Press
KW  - Product management
KW  - Brand name products
KW  - Strategic planning
KW  - fast
N1  - TB1049/02
Rs.5400/-
ER  -