Verhoef, Peter C. <br/><br/>
Creating value with data analytics in marketing: mastering data science / 
Peter C. Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa 
 - 2nd ed. 
 - London   Routledge  2022 
 - xxii, 314 pages,    25 cm. 
<br/><br/> Gratis 
<br/><br/><label>ISBN: </label>9780367819798 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer profiling.<br/>Big data.<br/>Marketing--Data processing.
<br/><br/><label>Dewey Class. No.: </label>658.83 VER