TY  - BOOK
AU  - Verhoef,Peter C.
AU  - Kooge,Edwin
AU  - Walk,Natasha
AU  - Wieringa,Jaap E.
TI  - Creating value with data analytics in marketing: mastering data science
SN  - 9780367819798 (pbk.)
U1  - 658.83 VER 
PY  - 2022///
CY  - London 
PB  - Routledge
KW  - Consumer profiling
KW  - Big data
KW  - Marketing
KW  - Data processing
N1  - Gratis
ER  -