Services marketing: integrating customer focus across the firm /
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit
- 7th ed.
- Chennai McGraw-Hill Education, 2023
- xxvi, 582 pages, illustrations ; 25 cm.
Gratis
9789353160777 (pbk.)
Service industries--Marketing. Customer services. Marketing. BUSINESS & ECONOMICS / Marketing / Multilevel.