TY  - BOOK
AU  - Aaker,David A.
AU  - Moorman,Christine
TI  - Strategic market management
SN  - 9789354243387 (pbk.)
U1  - 658.8 AAK 
PY  - 2023///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Gratis
ER  -