Gummesson, Evert <br/><br/>
Total relationship marketing / 
 Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy 
Evert Gummesson 
 - 3rd ed. 
 - London  Routledge  2012 
 - xiv, 376 p,  ill. ;  25 cm. 
<br/><br/> Atlantic<br/>3012893/01<br/>£ 48.99 
<br/><br/><label>ISBN: </label>9780750686334 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.--Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.812 GUM