TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing
SN  - 9780750686334 (pbk.)
U1  - 658.812 GUM 
PY  - 2012///
CY  - London
PB  - Routledge
KW  - Relationship marketing
KW  - Marketing--Management
N1  - Atlantic
3012893/01
£ 48.99
ER  -