Peppers, Don

Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers - 4th ed. - Hoboken Wiley 2022 - xxi, 483 pages, 27 cm.

Atlantic
3012893/02
$ 95.95

9781119815334 (hbk.)


Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.

658.812 PEP