Dinnie, Keith
Nation branding: concepts, issues, practice /
Keith Dinnie
- 3rd ed.
- New York Routledge 2022
- xxxiii, 267 pages, 25 cm.
Atlantic
3013056/15
£ 43.99
9780367569891 (pbk.)
Nation-state.
Place marketing.
Branding (Marketing)
International relations.
352.748 DIN