TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9789354600807 (pbk.)
U1  - 659.1 BEL 
PY  - 2023///
CY  - Chennai
PB  - McGraw-Hill Education
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Shanti Books
11789/01
Rs.1130/-
ER  -