Global branding and country of origin: creativity and passion / 
edited by Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi 
 - London  Routledge  2018 
 - x, 121 p,  25 cm. 
<br/><br/> Atlantic<br/>3013196/08<br/>£ 21.99 
<br/><br/><label>ISBN: </label>9781138379428 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Brand name products--Product management--Marks of origin<br/>Globalization--Italy
<br/><br/><label>Dewey Class. No.: </label>658.827 GLO