TY  - BOOK
AU  - Aiello, Gaetano
AU  - Donvito, Raffaele
AU  - Vescovi, Tiziano
TI  - Global branding and country of origin: creativity and passion
SN  - 9781138379428 (pbk.)
U1  - 658.827 GLO 
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Marks of origin
KW  - Product management
KW  - Globalization
KW  - Italy
N1  - Atlantic
3013196/08
£ 21.99
ER  -