Kulshreshtha, Sharad Kumar  <br/><br/>
Managing festivals for destination marketing and branding / 
Sharad Kumar Kulshreshtha 
 - Hershey   IGI Global  2023 
 - xxviii, 366 pages   illustrations ;  29 cm. 
 - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series .
<br/><br/> Atlantic<br/>3013227/09<br/>$ 250.00 
<br/><br/><label>ISBN: </label>9781668463567 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Culture and tourism.<br/>Festivals--Management.<br/>Place marketing.
<br/><br/><label>Dewey Class. No.: </label>910.688 KUL