TY - BOOK AU - Kulshreshtha, Sharad Kumar TI - Managing festivals for destination marketing and branding SN - 9781668463567 (hbk.) U1 - 910.688 KUL PY - 2023/// CY - Hershey PB - IGI Global KW - Culture and tourism KW - Festivals KW - Management KW - Place marketing N1 - Atlantic 3013227/09 $ 250.00 ER -