Hashim, Rahmat

Positioning and branding tourism destinations for global competitiveness / Rahmat Hashim, Mohd Hafiz Mohd Hanafiah and Mohd Raziff Jamaluddin - Hershey IGI Global 2019 - xix, 332 pages : ilustrations ; 27 cm. - Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book .

Atlantic
3013227/07
$ 205.00

9781522572534 (hbk.)


Tourism--Marketing.

910.688 HAS