Moriarty, Sandra <br/><br/>
Advertising & IMC: principles & practice / 
 Advertising and IMC: principles and practice 
Sandra Moriarty, Nancy Mitchell, Charles Wood and William Wells 
 - 11th ed. 
 - Noida  Pearson  2023 
 - 664 pages,  26 cm. 
<br/><br/> Shanti Books<br/>11856/02<br/>Rs.905/- 
<br/><br/><label>ISBN: </label>9789390394937 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.--Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 MOR