Palmatier, Robert W. <br/><br/>
Marketing analytics: based on first principles / 
Robert W. Palmatier, Frank Germann and J. Andrew Petersen 
 - Bloomsbury   New Delhi  2022 
 - xxxii, 399 pages,  25 cm. 
<br/><br/> Atlantic<br/>3013283/01<br/>Rs.899/- 
<br/><br/><label>ISBN: </label>9789356400634 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Statistical methods.<br/>Marketing research.<br/>Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.83 PAL