TY  - BOOK
AU  - Palmatier,Robert W.
AU  - Germann,Frank
AU  - Petersen,J.Andrew
TI  - Marketing analytics: based on first principles
SN  - 9789356400634 (pbk.)
U1  - 658.83 PAL 
PY  - 2022///
CY  - Bloomsbury 
PB  - New Delhi
KW  - Marketing
KW  - Management
KW  - Statistical methods
KW  - Marketing research
KW  - Decision making
N1  - Atlantic
3013283/01
Rs.899/-
ER  -