TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
AU  - Shainesh,G.
TI  - Customer relationship management: emerging concepts, tools and applications
SN  - 9780070435049 (hbk.)
U1  - 658.812 CUS 
PY  - 2023///
CY  - Chennai
PB  - McGraw-Hill 
KW  - Customer relations
KW  - Management
KW  - Congresses
KW  - Relationship marketing
N1  - McGraw Hill
DAQ46718/81
Rs.1490/-
ER  -