Schilling, Melissa A.

Strategic management of technological innovation / Melissa A. Schilling and Ravi Shankar - 6th edition. - Chennai McGraw-Hill 2024 - xviii, 365 pages : 25 cm.

McGraw Hill
DAQ46718/56
Rs.840/-

9789353168315 (pbk.)


Technological innovations--Management.
New products--Management.
Strategic planning.

658.4012 SCH