TY - BOOK AU - Miller,Thomas W. TI - Marketing data science: modeling techniques in predictive analytics with R and Python SN - 9789353065744 (pbk.) U1 - 658.800285 MIL PY - 2023/// CY - Noida PB - Pearson KW - Marketing KW - Data processing KW - R (Computer program language) KW - Python (Computer program language) KW - Data mining KW - fast KW - gtt N1 - Pearson 809060751/127 Rs.745/- ER -