Beckwith, Harry <br/><br/>
Selling the invisible: a field guide to modern marketing / 
Harry Beckwith 
 - New York   Grand Central  2022 
 - xxii, 247 p.   20 cm. 
<br/><br/> TB4578/01<br/>$ 18.00 
<br/><br/><label>ISBN: </label>9780446672313 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 BEC