Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality /
The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality Emergence of brand-name capitalism in late colonial India
Douglas E. Haynes
- New York, Bloomsbury Academic, 2023
- xvi, 306 pages ; 24 cm.
- Critical perspectives in south asian history .
Shanti Books 120/14 Rs.999/-
9789354358159 (pbk.)
Advertising--Brand name products--India. Consumer behavior--India. Middle class--India.