Kapferer, J N
Kapferer on luxury: how luxury brands can grow yet remain rare /
J N Kapferer.
- London : Kogan Page 2015.
- ix, 228 pages, 23 cm.
Shanti Books
180/4
$.42.99
9780749474362 (pbk.)
Luxuries--Marketing.
Luxury goods industry.
Product management.
658.8 KAP