Kapferer, J N

Kapferer on luxury: how luxury brands can grow yet remain rare / J N Kapferer. - London : Kogan Page 2015. - ix, 228 pages, 23 cm.

Shanti Books
180/4
$.42.99

9780749474362 (pbk.)


Luxuries--Marketing.
Luxury goods industry.
Product management.

658.8 KAP