Kapferer J N Luxury strategy:break the rules of marketing to build luxury brands / The luxury strategy:break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. - 2nd ed. - London ; Kogan Page, 2012. - xi, 395 pages, 25 cm. Shanti Books180/2$51.99 ISBN: 9780749464912 (hbk.) Subjects--Topical Terms: Luxuries--Marketing.Luxury goods industry.Product management. Dewey Class. No.: 658.8 KAP