TY  - BOOK
AU  - Kapferer J N
AU  - Bastien,Vincent
TI  - Luxury strategy:break the rules of marketing to build luxury brands
SN  - 9780749464912 (hbk.)
U1  - 658.8 KAP 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Luxuries
KW  - Marketing
KW  - Luxury goods industry
KW  - Product management
N1  - Shanti Books
180/2
$51.99
ER  -