TY - BOOK AU - Som Ashok AU - Balnckaert Christian TI - Road to luxury: the evolution, markets, and strategies of luxury brand management: Ashok Som, and Christian Balnckaert SN - 9780470830024 (hbk.) U1 - 338.47 SOM PY - 2015/// CY - Singapore PB - John Wiley & Sons Inc KW - Social sciences KW - Economics KW - Secondary industries and services KW - Production N1 - Atlantic 3013839/6 $63.00 ER -