Zeiser, Anne <br/><br/>
Transmedia marketing: from film and TV to games and digital media / 
Anne Zeiser 
 - New York,  Focal Press,  2015 
 - xvii, 450 pages :  24 cm. 
<br/><br/> Atlantic<br/>3013855/05<br/>£ 39.99 
<br/><br/><label>ISBN: </label>9780415716116 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Marketing.<br/>Digital media--Marketing.<br/>Marketing--Technological innovations.
<br/><br/><label>Dewey Class. No.: </label>302.230688 ZEI