How brands become icons: the principles of cultural branding /
Douglas B. Holt.
- Boston, Mass. Harvard Business School Press, 2004.
- xiii, 265 pages, ill. ; 24 cm.
- Harvard Business Review Press .
Rs.2999/- TB1018
9781578517749 (hbk.)
Brand name products.--Branding (Marketing)--Popular culture.--Business names.