TY  - BOOK
AU  - Holt,Douglas B.
TI  - How brands become icons: the principles of cultural branding
SN  - 9781578517749 (hbk.)
U1  - 658.827 HOL 
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Business names
KW  - Popular culture
N1  - Rs.2999/-
TB1018
ER  -