TY - BOOK AU - Miller,Donald TI - Building a storybrand: clarify your message so customers will listen SN - 9781404107212 (pbk.) U1 - 658.802 MIL PY - 2017/// CY - New York PB - HarperCollins Leadership, an imprint of HarperCollins KW - Branding (Marketing) KW - Advertising KW - Brand name products KW - Product management KW - Marketing KW - Selling KW - Customer relations KW - BUSINESS & ECONOMICS / Marketing / General KW - bisacsh KW - BUSINESS & ECONOMICS / Sales & Selling / General KW - BUSINESS & ECONOMICS / Business Communication / General KW - fast N1 - Atlantic 3014001/02 Rs.599/- ER -